Exhibitions Time Matters

Man has always wondered about time, its nature and implications. Nowadays, people are obsessed by time as it has turned into something rare we avidly look for, even though we do not make the most of it. The exhibition Time Matters displays almost 30 objects around the theme of time.

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Designers and artists have always had a pioneering approach to contemporary subject matters and time is an extremely fascinating theme - the very word evokes a whole spectrum of possible meanings. Encompassing art and design, these visionary projects provide a new, open interpretation of time.

The exhibits highlight the relativity of time as they suggest both the desire for a vertiginous acceleration or the need for a slower pace. In this respect, all projects reflect the contemporary world with its contradictions and multiplicity of points of views.

What, then, is time? If no one asks me, I know what it is. If I wish to explain it to him who asks, I do not know .

Saint Augustine.

Six themes

The exhibition is a journey with and through time in the different sections of the exhibition.

  • In CHANGE clocks are reinvented, the passing of minutes and hours is represented by means of change, growth and decay. The wooden case of the clock in Aart van Asseldonk's The Time Is Ticking is gradually devoured by woodworms.
  • The exhibits in PERSONAL reveal the importance of personal rhythms. Wout Wolf's O’clock gives each hour its own colour to underscore this message.
  • The projects in VALUABLE deal with time in terms of productivity: time is money. On the other hand they also encourage us to take time for reflection. The Smarter Time App of Emmanuel Pont, Anis Fehri and Anna Winterstein helps us realise how much time we have available by keeping track of the amount of time we spend on what we do.
  • The objects in NOW, such as Your Clock by breadedEscalope, the Austrian design studio, focus the attention on the actual moment in time. This clock does not move at all and will only show the time when the user pulls the chain.
  • The designs in TANGIBLE convert the observation of time into a sensory perception. Scentiment, a design by Mandy Liebregts, releases fragrances at regular intervals to remind dementia patients of daily routines, such as taking time for a meal or a stroll.
  • And, finally, the clocks in MEASURABLE, show the ancient relation between time and astronomy. Syzygy Transit by OS ∆ OOS, for example, imitates the phenomenon of syzygy that occurs when three celestial bodies in a gravitational system take up their relative positions in straight line.

Aart van Asseldonk, The Time is Ticking, 2015.


Concept & composition
Elisabetta Pisu, IMF Foundation
Gene Bertrand, Cube design museum
Wouter van Dillen, Cube design museum

Spatial concept & design
Joana Rademakers, Chapters creative studio
Monique Aerts, MONOS advies

Grafic design
Joana Rademakers, Chapters creative studio
Monique Aerts, MONOS advies

Elisabetta Pisu, IMF Foundation
Giulia Zappa, IMF Foundation

Photography exposition
Ruud Balk

Photography campaign image
Serge Technau

Vertaalbureau Louvenberg
Kirstin Römer
DUO vertaalbureau

Madeleine van Daele, Cube design museum
Monique Aerts, MONOS advies
Alex Grijmans, MG-B Graphic Specials
Chris Gielen, Gielen Reclame B.V.
Joana Rademakers, Chapters creative studio
Tom Jannes

Elisabetta Pisu, IMF Foundation

Made possible by

IMF Foundation



Time Matters