Welcome to the Erkenningen Goed Industrieel Ontwerp 2017
The Erkenningen Goed Industrieel Ontwerp (recognition as excellent industrial design, GIO) quality mark is a means to an end, not an end in itself. It is a means to highlight the importance of excellent design to the public. An expert and independent jury assesses all the products on the basis of five criteria: functionality, originality, design, ergonomics, and respect. A Special Award for Excellence is given for each of these criteria.
A GIO quality mark strengthens a product’s credibility, increases awareness about the product, and enhances its success on the market. Since 1986, more than 1,000 products have received this quality mark for excellent craftsmanship.
The GIO awards are organized annually by the independent foundation Designlink and is supported by a variety of representative professional and sector organizations, knowledge and educational institutions, and intermediaries.
All nominated and recognized products were previously exhibited at Dutch Design Week, where a public prize was also awarded for the first time.
Looking at what works and what has already proven itself. Not just new-new-new. Making a mark in time. Sustainability and revaluation of soundness. Producers and designers picking up on the signals of the conscious and critical consumer.
These were the trends identified by the five-member international jury at the GIO awards 2017.
This year the jury consisted of:
- Jan Carel Diehl, Assistant Professor Design for Sustainability, Delft University of Technology;
- Hans Gubbels, General Director Cube design museum/Museumplein Limburg;
- Indre Kalinauskaite, PhD student Eindhoven University of Technology;
- Jan Siebers, Head of Product Design at Amsterdam University of Applied Sciences;
- Zuzanna Skalska, 360Inspiration.
For the first time, visitors to the stand at the Dutch Design Week were also able to vote for the GIO Public Choice Award..
With the approval of the expert jury, the Dutch industrial product covers all of the market since 2017: from professional-industrial products to social products. Behind every good industrial product is a complex design process. After all, not only functionality and appearance are essential, but also the equally important invisible aspects of use have been included in the design process. Manufacturers, in turn, see the added value of good industrial design, which needs to be safe and easy to use. ‘Such purely technologically constructed equipment and tools offer a great deal of space for design.’
But why should not an agricultural machine, for which the farmer pays approximately the same as for an Italian sports car, not look just as attractive?
This discussion led to follow-up questions within the jury about ‘capitalizing on a design in a Calvinistic way’. Or, more simply put: what do we actually need and what does the product contribute? This means that the focus should be on being original in improving that which you already have.
Consumers are tired of the stress caused by an abundance of choice. They are more conscious in the way they handle food. New rituals have been formed around life and death which require new products. The reduction in car use in many Dutch city centres and the need to be able to move around flexibly for commutes explain the attractive, electrically-assisted bicycles on the market. And traffic jams, in turn, lead to a longer stay in the car, so that a previously non-existent product such as a dustbin for the car suddenly turns out to be no superfluous luxury.
Committee of Recommendation
- Han Bekke
VActing Chair Federatie Dutch Creative Industries
- Thonie van den Boomgaard
Director of Education for Industrial Design Engineering, Faculty of Engineering Technology, University of Twente
- Mirjam van Coillie
Chair DMN Design Management Netwerk
- Ineke Dezentje Hamming-Bluemink
Chair FME/CWM, business association for the technology industry
- Hans Gubbels
AGeneral Director Cube design museum
- Timo de Rijk
Chair BNO/Director Design Museum ‘s-Hertogenbosch
- Michaël van Straalen
- Ena Voûte
Dean of the Faculty of Industrial Design, Delft University of Technology